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Our Principles Manifesto

Inspired by the Bigger Why, not the What - People and doing The Right Thing are always first.
Grounded on Values, Not Outcomes - Failing is always part of the Success Formula.
Engaged with Frameworks, but not Married - Flexibility drives engagement.
Focused on Technical Width, not Depth - Striving to maximize technological value.
Flexible to Opposing Views, regardless of Rank - Healthy tension drives new ways.
Experienced for Context, not to Reframe the Past - Not held short by the previous experiences.
Optimist skeptics - Threats are obstacles to be pondered and managed, not Show Stoppers.
Guided by Data not Assumptions - Short-cycle analysis enables insights for scaling.
Detailed as necessary, not by Default - Complexity and Simplicity should coexist only as needed.

Blue Skies

Businesses face various challenges daily, from competition, customer satisfaction, resource management, to financial performance, among others. It takes a solid foundation of values to navigate these challenges and steer the business towards success. The values that guide businesses' decision-making process must prioritize flexibility, experience, optimism, data, and grounded creativity.

Climbers in Rock Wall

It is easy to fall into the trap of groupthink, where ideas and solutions are generated within the confines of established norms and hierarchies. However, a culture that is open to opposing views creates healthy tension, which drives innovation and new ways of doing things. This means that we must be willing to listen to opposing views and ideas, regardless of rank or position. Leaders who cultivate such a culture inspire creativity, enhance problem-solving, and promote a sense of ownership and collaboration.

Phone Call

The past can offer valuable lessons for the present and the future. However, focusing too much on the past can be limiting and counterproductive. We emphasize that experience should be viewed as a tool for understanding the context, not as a lens to reframe the past. When leaders have a clear understanding of the present context, they can creatively chart a new path that leads to success. Therefore, leaders should balance the use of past experiences with an openness to new and unconventional ideas.

Building New House Frame

Businesses face threats and challenges that can derail their success. However, optimism combined with a healthy dose of skepticism can help businesses manage these threats and stay on course. Optimist skeptics approach challenges with an optimistic outlook while at the same time maintaining a healthy dose of skepticism. Leaders who adopt this approach to threats view them as obstacles to be pondered and managed, not show-stoppers.

Backpackers

As the world of business becomes more competitive, it is important for entrepreneurs to have a solid foundation grounded on values, rather than solely focusing on outcomes. The idea of values-based business may seem counterintuitive in a world where profit maximization is king, but it is critical for long-term success.

Values provide a sense of purpose and meaning, and they serve as a compass for decision-making. When organizations have a strong values-based culture, they are more likely to attract and retain talented employees, create loyal customers, and build a resilient business model. Companies must be willing to take risks and understand that failure is inevitable. However, it is how they respond to failure that determines their success.

Construction Work

A values-based approach is critical for long-term success in business. By focusing on what you believe in and building a culture that aligns with those values, you will create a strong foundation that can weather any storm.

Failure may be inevitable, but it is how you respond to it that matters. By embracing failure as a learning opportunity and using those lessons to improve your business, you will be well on your way to achieving your goals. Remember, success is not just about outcomes, but also about the journey and the values that guide you along the way.

Earth Projection

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